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Creative

Ideas. The heart of our business.
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Creative Approach

We create big ideas with heart. It starts with thinking that blends science, humanity and art. We believe the tallest ideas are created when many disciplines work together as one.

Naming
What’s in a name? It’s the age- old question. The answer is, it can be everything. So when we’re asked to create names for our clients’ products, services or developments, we do it using research, experience and creativity. Together with our natural intuition, developed over years of experience, many names we’ve created have become big names, in every sense of the word.
Branding & identity
An identity is so much more than just a logo. We look at all possible elements that make up your brand – imagery, typography, colours, nomenclature, sonics, iconography and spokespeople.
Visual language & assets
A brand’s tone of voice is not always spoken. Like the perfectly tailored suit on a lawyer, the crisply ironed uniform of a pilot or the shiny teeth of a dentist, the correct visual impression says more than words ever can. So, when we put together a suite of visual assets for a client, we ensure that they are saying exactly the right things.
Logos & style guides
We love branding and developing unique identities. From developing brand new identities and complete style guides to refreshing existing ones who just need some love.

Dominic Carrico
Strategy Director, 10 Feet Tall

The idea of the campaign is to normalise the responsible way of disposing of paint, as if you were recycling paper or plastic.

Case Studies
Bank First
e&s
We needed to build a retail platform that simultaneously built the brand, while promoting key retail messages. Because no matter how small or large a project, e&s is there to help bring dreams to life.
e&s
Regional Roads
In line with Regional Roads Victoria’s (RRV) commitment to safety, we needed to develop a seasonal campaign that educates drivers on best-practice behaviour for specific conditions across the state.

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