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Digital Marketing & Advertising

Making digital work for you.
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Digital Approach

When we talk about what it means to be an integrated creative agency, we are referencing having the skills to take a campaign from the above the line to online, driving real response and ROI from marketing and advertising.

Whether it’s developing a website that converts, building a remarketing campaign that converts, or creating an attribution model in Google Analytics, our strategy team understands how to build a strong digital marketing program that drives maximum return for your brand.

Digital Marketing Services

Digital strategy planning & workshop

Digital transformation and development starts with great planning. Our workshops use helpful exercises aimed at developing a digital eco-system and pressure testing the current set of digital touchpoints that drive a strong customer experience online. From UX website testing, to inbound marketing, to acquisition programs, we help you develop a digital strategy that involves all key stakeholders.

Channel strategy & planning (web, email, social, search)

Integrated planning, content marketing, SEO, paid search, email, analytics. All of these elements comprise the foundation for a strong digital strategy. Our focus is on the mix that drives results for your brand.

Search Marketing (SEO & SEM)

A strong search approach requires a foundational understanding of Google. We drive instant results with SEM campaigns and help you lay the groundwork for strong SEO, with continual improvement and strong targeting, allowing you to reach those most likely to take action. Keyword research, site audits, backlinking, blog creation, and optimised content are all a part of our approach to SEO. Our pay-per-click clients get the best value with campaigns that drive efficiency over time and increase qualified traffic to help you reach your goals, whether they are based in awareness or conversion.

Display Advertising & retargeting

Display advertising is still a foundational element to an effective digital advertising program. There are hundreds of thousands of display advertisers online, and we help you optimise with great creative and testing to target and retarget those who are closest to conversion.

UX Design & Web Development

Our foundation for design and development starts with a strong UX approach. Using a combination of analytics, page-level insights, and user insight, we create a user journey map that focuses on results and action. Our user experience designers create eye-popping interfaces that drive results. Our technology team specialises in builds in Umbraco and Wordpress, and we partner with developers to help build in any platform and system your brand prefers.

Analytics & reporting

Our reporting focuses on real business outcomes, not vanity metrics. Our focus is creating reporting dashboards that report on metrics that matter, and drive real change. Our analytics team helps you create a custom dashboard that you can share around internally and track your progress month by month.

The idea of the campaign is to normalise the responsible way of disposing of paint, as if you were recycling paper or plastic.

Digital Marketing Case Studies

Bank First
As an icon of the stationery category, BIC needed a creative platform and go-to-market plan to launch their new Intensity marker range across Australia and New Zealand.
Active holidays are a fast-growing tourism market segment. Auswalk has provided guided and self-guided walks within Australia for over 30 years and have continued to grow steadily over time.

Don't be shy, let's talk.