10 feet tall is a proudly independent, integrated creative agency.
We help brands stand tall. Get to know us better.

Our philosophy

Our Work

Our Services

Integration is everything. Always was. It only works when strategy, creative, digital and media are under one roof and work as one, end to end.

We believe that big ideas are integrated ideas. They tell the whole story, have a clear purpose, inspire action and drive commercial success for our clients.


Consumer research and insights

Brand strategy and workshops


Customer relationship management (CRM)



Concept and ideation

Creative and art direction

Branding and identity

Print, motion and digital design

Copy writing and content publishing


Digital strategy and workshops
User experience
Community engagement and management
Search (SEO and SEM)

Data and analytics

Brand tracking

Conversion rate optimisation (CRO)

Analysis and reporting


Audience identification and targeting

Media planning and buying

Sponsorships and events

The Team

We’re big enough to cast aside ego, bringing together our best creative, strategic, account planning and media talents for a single effective outcome.

We’re also small enough to ensure you always get to work directly with people who are at the top of their game. Say hello.

Joseph Meseha

Managing Director / Partner
Over 10 years experience managing teams in design and advertising.

Stuart Black

Creative Director / Partner
Over 15 years experience in creative leadership roles in North America and Australia.

Pia Moore

Client Services Director
7 years experience marketing and account management.

George Kalogerakos

Creative Services Director
Professional creative specialist with over 16 years experience in design and advertising.

Matt Toebelmann

Designer / Creative
A young creative inspired by clever ideas and considered executions, Matt is strategic in his approach to good design.

Stephanie Bonnes

A recent graduate from RMIT University and an aspiring boundary-breaker. From writing through to photography, if it’s part of the creative umbrella, Steph will experiment with it.

Gefferson Heeman

Designer / Finished Artist
Extensive experience in South America and Australia as a graphic designer, visual merchandiser, pre-press operator and digital designer.

Leanne Peters

When she’s not digging herself out from under a mountain of paperwork, you’ll find her at home spending time with her husband and children.
More staff

Our Clients

Currently we have partnerships with clients in some of the most demanding and challenging categories there are. While our portfolio is still growing, collectively we have experience across virtually every brand category that exists.


If you like what you’ve seen, get in touch, say hello and get to know us better.
It could be the first little step to helping your brand stand taller.

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Ground floor, 132C Gwynne Street
Richmond Victoria 3121

(03) 9421 3355