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Regional Roads Victoria

Become a Seasoned driver.

Challenge

In line with Regional Roads Victoria’s (RRV) commitment to safety, we needed to develop a seasonal campaign that educates drivers on best-practice behaviour for specific conditions across the state. This was done because while some people are used to driving in these types of conditions, others aren’t always confident that they, or other people on the road, have the same level of experience.

Regional Roads
Regional Roads
Regional Roads
Regional Roads
Solution

Positioning RRV as here to help drivers get to where they’re going in the safest possible way, the campaign is designed for audiences to hear from 'Seasoned Drivers', as they educate us all on how to best navigate the tricky, and often dangerous conditions we could face on regional Victorian roads.

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Letting their personalities, knowledge and experience shine through, these characters teach us a thing or two about planning ahead and staying safe. Our 8-part animated series uses the characters as ‘voices of authority’ from all over regional Victoria, and aligns each with weather conditions they’ve experienced the most.

Bank First
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Bank First
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