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Advertising Media

Choosing the right medium for the message.
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Media Approach

We find the most innovative ways to deliver our ideas to audiences. Whether it’s film, video, print, radio, integrated campaigns, a platform, or a social post, we fuse the message with the moment, to achieve the most desired result (and feeling).

Our strategy team develops custom media solutions, and we trade media across any channel, giving our clients a seamless path from ideation to implementation.

Media Services

Audience identification & targeting

Identifying who your audience is and how best to reach them is critical to any successful campaign. We go beyond just demographic and geographic data, but look into the unique behaviour of your audience, their interests, media consumption habits and how best to focus our adverting efforts and influence behavioural change.

Media planning & buying

Strategists at heart, we provide media strategy and planning services, and partner with a number of reputable and renown media buyers who each bring about their own expertise. We work across all channels, above and below the line.

Sponsorships & events

We have experience in seeking out and negotiating sponsorship packages and event marketing across a wide variety of industries.


We believe that opportunities to engage and connect with our audiences goes beyond just traditional media channels. As a completed integrated agency, our thinking extends beyond just media channels and looks at how we can create meaningful experiences and real-world connections with our consumers.

Campaign implementation & activation

Brand activations can be a great way to increase both awareness and engagement. We can manage the process end to end, from concept to planning and implementation.

The idea of the campaign is to normalise the responsible way of disposing of paint, as if you were recycling paper or plastic.

Media Case Studies

Bank First
Ovarian Cancer
The challenge for Ovarian Cancer Australia would be to try and lift the profile and identity of the brand to somewhere near the level of other charities such as Breast Cancer.
Paintback, as a world-first and industry-led initiative, is taking Australia's unwanted paint and packaging’s colourful past to a brighter future of responsible disposal and innovative reuse.

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