UX is design with empathy. It’s a “human-centred approach” to every step in the customer journey. Our very own web designer, Cosmin Fedorko has decoded the world of UX in his latest blog for 10 feet tall.
To raise awareness of ovarian cancer and donations to Ovarian Cancer Australia (OCA), we created a strong and empowering platform to help Australians improve these odds in tandem with several prominent retailers.
Peninsula Grammar School has launched a new brand platform, ‘Inspired’, via 10 Feet Tall, showcasing multi-talented students and alumni.
Australians are being encouraged to dispose of their unwanted paint responsibly, at Paintback drop-off points, in a new integrated campaign that sees everyday painters becoming Australia’s most admired painters.
Sheen Group has chosen 10 Feet Tall as its lead creative agency. Sheen Group’s panel beating network has 27 locations across Melbourne offering extended hours and accident replacement vehicles.
As the number one engine manufacturer globally, no one is better at unlocking the magic behind boating than Honda Marine.
For over 50 years, the e&s family business has enhanced people lives and homes with cutting edge kitchen appliances, laundry and bathroom products, sourced from around the world.
Have you ever noticed that all agencies describe themselves as ‘fun, dynamic and fast-paced’ in job placement ads? While some of these agencies may actually be fun and dynamic, as a Studio Manager you’ll be expected to lead the ‘fast-paced’ bit.
Whether you’re a uni student, a recent graduate or a creative/award school gun, breaking into the advertising industry is most likely going to be a challenging, eye opening yet extremely rewarding experience.
Creativity is the art of being able to transform innovative and imaginative ideas into reality. Creativity involves two main processes. Firstly it involves the thought or thinking behind the creative idea, followed by the production of this thought.
First off, let me explain a bit about behavioural economics. It’s an emerging discipline that combines economic analysis with psychological insights into human behaviour to help explain how and why consumers make the decisions that they do.
If you believe what you read, advertising’s only got a few more years, if it’s lucky. What nonsense! Just to make it perfectly clear, we do get justifiably and unashamedly paid for what we do, whether we are creating, planning or providing the space for the work to appear.
At 10 feet tall we have regular “Learning Lunches”, which is a half-hour slot dedicated to one person giving a presentation to the rest of the team based on what they think is interesting to share.
Hello. And welcome to our new website. It was time for change, and we think for the better. If you don’t recognize the headline words, they’re borrowed from the now famous Honda Diesel commercial out of the UK in 2008.
They may sound cliched, a little silly, maybe even obvious. But have you ever tried any of these?
In the digital age, it might seem old fashioned to be even talking about posters, but given how attention spans now are as short as 5 seconds per view, perhaps reminding ourselves about some of the merits of using posters to communicate is not such a bad idea.
There’s been a bit said recently about Australia being about 10 years behind when it comes to multicultural marketing. Most of it is probably, sort of, right. On the other hand, at 10 feet tall, we don’t believe that multicultural marketing isn’t actually the issue here.
I became a bona fide advertising person in the eighties, big hair included. It was a great time to be in advertising apparently. Supposedly, everything was big, big offices, big budgets, big expense accounts, big lunches, big attitudes.