George Kalogerakos - Creative Services Director...
George Kalogerakos - Creative Services Director...
Whether you’re a uni student, a recent graduate or a creative/award school gun, breaking into the advertising industry is most likely going to be a challenging, eye opening yet extremely rewarding experience.
Creativity is the art of being able to transform innovative and imaginative ideas into reality. ...
Escaping the Melbourne winter and heading across the seas to Bali is not a new concept for many Australians. The popular travel destination offers a tropical paradise for Aussies to experience a new culture, adventure and of course some amazing food, all made possible after a relatively short plane ride. It’s no wonder that this ‘island of the Gods’, is fast becoming a popular second home for many Australians. Bali offers a vast cultural experience with some intrinsic destinations to experience the new. There’s no denying some of the draw cards for Bali include the infinite art, culture, crafts, beaches,...
You know that feeling that you get, when you hear it, that sound that starts with just a few notes, building toward a crescendo of rhythm to create that one, single moment of perfection…...
Great creative directors all have their own way of evaluating and ensuring the high standards of their agencies’ creative output. But of the many techniques I’ve experienced and learned from, one guy’s last call was legendary. Literally. ‘Has it got Elvis?’ ‘Say what?’ ‘You heard me, has it got Elvis?’...
First off, let me explain a bit about behavioural economics. It’s an emerging discipline that combines economic analysis with psychological insights into human behaviour to help explain how and why consumers make the decisions that they do. Simply put, it’s a discipline dedicated to understanding, predicting and changing human behaviour.
If you believe what you read, advertising’s only got a few more years, if it’s lucky. What nonsense!
There are two things that really stood out to me when I finally touched down in the City of Angels. The first thing I noticed is that crime is not rife in the streets and there are no running gun-battles or gang warfare occupying every corner. Although I did have a chance meeting with a small band of Hispanic gentlemen in a back alley, when photographing some urban decay, my 'Gang' encounter proved to be harmless enough.
This is part two of my photography studies, where I look at Paris in black and white. I enjoyed exploring Paris and marvelling at how well intact many of it’s beautiful buildings are, considering it had thousands of irate Nazis stomping through it in their hob-nail boots just 70 years ago. I was still surprised though at how rude many Parisians appeared to be. I would have thought that after decades of owning the less than prestigious title of 'most obnoxious people in the world', the people of Paris would band together and make a concerted effort to turn the...
At 10 feet tall we have regular “Learning Lunches”, which is a half-hour slot dedicated to one person giving a presentation to the rest of the team based on what they think is interesting to share. For this particular learning lunch I wanted to give a brief overview of technology’s role in today’s communications; to wax lyrical about some factors on the new realm of digital doing and thinking and how we can best posit our advertising and marketing strategies for now and the future. Everyone has experience with tech — Internet primarily — in some form, however my aim...
My first part in a series of photographic studies I've created and will be sharing with you all over the next few weeks. First, we look at London by night.
Hello. And welcome to our new website. It was time for change, and we think for the better.
A few days ago the budget was released. There will be higher taxes to pay for so-called high-income earners with households generating over $180,000 per annum. We will not retire until we are 70 years old. We will pay more to visit a doctor. There could be implications for long-term unemployment. And the list goes on.
Last Christmas I took my family to Hong Kong. I can't really admit that it was a place I had always longed to go to. To be honest, the thought of spending the Yuletide time of year with millions upon millions of vertically challenged people all crammed into one giant Metropolis was not my idea of good Christmas cheer.
They may sound cliched, a little silly, maybe even obvious. But have you ever tried any of these?
In the digital age, it might seem old fashioned to be even talking about posters, but given how attention spans now are as short as 5 seconds per view, perhaps reminding ourselves about some of the merits of using posters to communicate is not such a bad idea. Think about the Snapchat app. Pictures disappear after about 10 seconds, just like walking by a poster.
When you're taken on a tour of any agency as a client or a new employee, chances are you'll be introduced to various sections of the agency, one of which will be the ?creative dudes?, or the digital creatives, or the creative technologists - those "crazy" guys who apparently come up with the "awesome" thinking and pictures. I've also sat in creative presentations to clients where they've been genuinely excited and asked which "creative" came up with the idea.
There's been a bit said recently about Australia being about 10 years behind when it comes to multicultural marketing. Most of it is probably, sort of, right. On the other hand, at 10 feet tall, we don't believe that multicultural marketing isn't actually the issue here.
The way it was: same, same only different...