We needed to build a retail platform that simultaneously built the brand, while promoting key retail messages. In today’s world, businesses don’t have the money to perform pure brand building exercises, so we needed a platform based on the brand’s reasons to believe, that also had the capability to promote on-demand retail messages. Because no matter how small or large a project, e&s is there to help bring dreams to life.
e&s is known for curating the world’s finest kitchen, bathroom and laundry products - because it believes that no matter what a customer’s budget is, they deserve a better retail experience.
The campaign positions e&s as “bringing dreams to life”, as no matter how small or large your
project, e&s will help achieve those dreams. Using long-format brand and retail spots, online content, digital, press, and
radio, the fully integrated campaign communicates in a way that makes e&s approachable to its audiences, regardless of
whether they are building, renovating or simply replacing an appliance in their household.
A key part of the campaign is to encourage customers to come into the retail stores to truly experience the expert staff, environments and ranges of activities e&s have created around the products themselves.