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From teaching the many to focusing on the individual


The challenge

Most institutions employ a group-oriented teaching approach that often neglects the unique talents and natural abilities of individual students. This one-size-fits-all method fails to nurture the full potential of each student and doesn't cater to diverse interests and strengths.

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In response, we launched a transformative advertising campaign for Peninsula Grammar School that celebrated individuality, with a central focus on personalised education. Through a compelling film and narrative, the campaign shed light on how the school identifies and amplifies each student's distinct talents, be it in academics, arts, sports, or other domains. This innovative approach effectively countered the prevailing problem by highlighting the school's commitment to individualised learning, attracting students and parents who value tailored education and solidifying Peninsula Grammar's reputation as an institution that empowers students to thrive as unique individuals. As a result, the campaign increased enrolment, enhanced the school's reputation, and fostered stronger alumni engagement, establishing Peninsula Grammar as a trailblazer in the education sector.

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Queens Wharf
Queens Wharf

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