Peninsula Grammar briefed us in early 2020 with a very distinct challenge: enrolments were declining due to competition, the marketplace was crowded with many options, and they were lacking students in certain grade levels.
We took them through a detailed brand process, that ended in a complete overhaul of the identity. After that we developed & launched a campaign aimed at repositioning the school.
Many grammar schools are chiefly focussed on test scores and collective academic performance. We positioned Peninsula Grammar as the institution that is focussed on both performance and inspiring the individual.