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Peninsula Grammar

Inspiring young minds.

Challenge

Peninsula Grammar briefed us in early 2020 with a very distinct challenge: enrolments were declining due to competition, the marketplace was crowded with many options, and they were lacking students in certain grade levels.

Peninsula Grammar
Peninsula Grammar Peninsula Grammar
Peninsula Grammar Peninsula Grammar
Peninsula Grammar
Peninsula Grammar
Solution

We took them through a detailed brand process, that ended in a complete overhaul of the identity. After that we developed & launched a campaign aimed at repositioning the school.

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Many grammar schools are chiefly focussed on test scores and collective academic performance. We positioned Peninsula Grammar as the institution that is focussed on both performance and inspiring the individual.

Peninsula Grammar
Queens Wharf
500+ new student leads and 175% year-on-year growth for new students in the first 2 months.
Peninsula Grammar
Peninsula Grammar
More Work
e&s
Mount Hotham
Great Wall
BIC

Don't be shy, let's talk.

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