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From well-worn path to unexplored adventure.


The challenge

Active holidays are a fast-growing tourism market segment. Auswalk has provided guided and self-guided walks within Australia for over 30 years and have continued to grow steadily over time. However, with a sharp increase in demand, Auswalk was suddenly faced with new competitors challenging their position as market leader. With their brand looking and feeling a little worn and very dated, we needed a complete brand rejuvenation.

With such a great service offering, we felt the brand needed a new look and feel to appeal to the growing market of authentic adventure seekers.

Joseph Meseha | Managing Director & Founder, 10 Feet Tall

More Work
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