Accept
Cookies & Privacy
This website uses cookies or other identifiers, which are necessary for its functioning and required to achieve the purposes illustrated in the cookie policy. You accept the use of cookies by closing this notice or continuing to browse otherwise.

Auswalk

Exploring the best parts of Australia on foot.

Challenge

Active holidays are a fast-growing tourism market segment. Auswalk has provided guided and self-guided walks within Australia for over 30 years and have continued to grow steadily over time. However, with a sharp increase in demand, Auswalk was suddenly faced with new competitors challenging their position as market leader. With their brand looking and feeling a little worn and very dated, we needed a complete brand rejuvenation.

Auswalk
Auswalk
Auswalk
Auswalk
Solution

With a great service offering and an extensive range of walks, Auswalk needed a platform to speak to new and growing audiences outside of its core customer base. To do this, we refreshed the brand with a focus on the intimate connection between walkers and the natural environment around them,

Auswalk
Auswalk Auswalk
35% Increase in Booking & Revenue

The new brand was communicated to all the customers over a seven week period, prior to the launch, which incorporated brochures, film, website and EDM.

Read More

The customers were then segmented and targeted with a range of specific messages, through a wide variety of different mediums to maximize the actual awareness and the understanding.

Auswalk
Auswalk

“With such a great service offering, we felt the brand needed a new look and feel to appeal to the growing market of authentic adventure seekers.”

Joseph Meseha | Managing Director & Founder, 10 Feet Tall

More Work
Great Wall
Paintback
Great Wall
Dairy Australia

Don't be shy, let's talk.

CONTACT US