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By Ricki Green,
Campaign Brief
By Ricki Green,
Campaign Brief
22 March, 2021

Peninsula Grammar School launches new ‘Inspired’ brand platform via 10 Feet Tall

Peninsula Grammar School has launched a new brand platform, ‘Inspired’, via 10 Feet Tall, showcasing multi-talented students and alumni. Over the past year, 10 Feet Tall has become fully integrated with the school, serving as a creative agency as well as initiating a secondment model to become their in-house marketing team.

The brand relaunch was a year in the making and consists of a complete rebuild and launch of the school’s website, an overhaul to its communications strategy, always-on lead generation activity and an above-the-line brand campaign.

The brand campaign ‘Inspired by Peninsula Grammar’ marks a complete shift in the marketing of an educational institution. It stars several students, teachers and alumni who have been inspired by Peninsula Grammar, showcasing their success in multiple realms and disciplines, with the intent of highlighting the importance of individual growth and development.

The independent school, based in the Mornington Peninsula, believes in inspiring each and every student to foster their unique aspirations in order to thrive in the world beyond its school walls.

The campaign features a 60-second video along with several cut-downs for digital and social, as well as a vibrant identity that comes to life across out-of-home, press and display. The refresh aims to squarely reposition the school in-market, in addition to driving positive enrolment outcomes.

Says Stuart Johnston, principal at Peninsula Grammar: “We are thrilled to launch our new brand platform with 10 Feet Tall and are very proud of the creative execution. The campaign marks the start of a great partnership that will extend well into the future.”

Says Joseph Meseha, founding partner and managing director, 10 Feet Tall: “Our work with Peninsula Grammar repositions the school through creative storytelling that brings the curiosity and inspiration of each student to the forefront. We’re proud to highlight their unique talents and successes.

Client: Peninsula Grammar
Principal: Stuart Johnston
Deputy Principal: Lucy Gowdie
Human Resources: Kylie Oddy

Creative Agency: 10 Feet Tall
Managing Director: Joseph Meseha
Executive Creative Director: Stuart Black
Strategy Director: Dominic Carrico
Client Services Director: Pia Monheit
Group Account Director: Eva Nowicki

Production Agency: Monster & Bear
Director: Juzzy Kane
DOP: Joshua Mitchell Frey
Producer: Jessica Pearce
Editor: Sam McCarthy
Photographer: Shannyn Higgins

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