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From boring utility to the epitome of comfort


The challenge

The challenge we faced was to try and have Rinnai repositioned as a company that is passionate and driven to provide comfort throughout the home. We asked ourselves the question, what if Rinnai had a space solely dedicated to ensuring their products were not merely utility, but were actually superior to other brands in delivering a better home comfort? And, what if this place were a little larger than life and slightly eccentric?

The institute was a vehicle to highlight the brand’s point of difference and make ordinary hot water facts more interesting for customers, in a busy entertainment environment.

Joseph Meseha | Managing Director & Founder, 10 Feet Tall

More Work
Rossi Boots
Rossi Boots

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