Cookies & Privacy
This website uses cookies or other identifiers, which are necessary for its functioning and required to achieve the purposes illustrated in the cookie policy. You accept the use of cookies by closing this notice or continuing to browse otherwise.

From third place to number one choice.

Mt Hotham

The challenge

For years, Mt Hotham’s reputation had been built on high-performance messaging and northern hemisphere styling. But with the low cost airfares to New Zealand and Japan now so common, it was time to get back to the core of what makes the Australian alpine experience so unique. And with a market so full of competitors both domestic and foreign Mt Hotham had the very difficult task of finding its point of differentiation.

Magazine spread Social media
Billboard Artwork

“With 10 feet tall, we identified that as Australia’s highest Alpine village we’re above the bulldust. The conditions and people are uniquely Australian. We needed to embrace that.”

Jon Hutchins | CEO, Mount Hotham

More Work

Don't be shy, let's talk.