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Great Wall

Breaking down barriers for the Chinese car market.

Challenge

In a market dominated by loyalty to the badge, Great Wall had to renew its commitment to the Australian market and expand its dealer network. We had to create a shared agenda with the nation’s hardworking, no-fuss tradies and farmers who see beyond the badge and launch the new Steed Dual Cab.

Great Wall
Great Wall
Great Wall
Solution

With an integrated digital, TV, press and in-dealer campaign, we leveraged the strength and durability of The Great Wall, by showing that, in Australia, the sort of people who could build a great wall are the sort of pragmatic, down-to-earth people who can now drive the new Great Wall Steed.

Great Wall
Great Wall
Great Wall
Great Wall
Great Wall
Great Wall

“I think the agency’s new campaign perfectly captures the essence of the Steed and its no-nonsense approach to getting the job done.”

Tony Carraturo | Great Wall General Manager

More Work
Great Wall
Carlsberg
Great Wall
Bank First

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