In a market dominated by loyalty to the badge, Great Wall had to renew its commitment to the Australian market and expand its dealer network. We had to create a shared agenda with the nation’s hardworking, no-fuss tradies and farmers who see beyond the badge and launch the new Steed Dual Cab.
With an integrated digital, TV, press and in-dealer campaign, we leveraged the strength and durability of The Great Wall, by showing that, in Australia, the sort of people who could build a great wall are the sort of pragmatic, down-to-earth people who can now drive the new Great Wall Steed.
