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From foreign competitor to trusted tradie steed.

Great Wall

#branding #research #mediastrategy #mediastrategy #research #branding

The challenge

In a market dominated by loyalty to the badge, Great Wall had to renew its commitment to the Australian market and expand its dealer network. We had to create a shared agenda with the nation’s hardworking, no-fuss tradies and farmers who see beyond the badge and launch the new Steed Dual Cab.

“I think the agency’s new campaign perfectly captures the essence of the Steed and its no-nonsense approach to getting the job done.”

Tony Carraturo | Great Wall General Manager

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