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From ordinary everyday staple to extraordinary game changer.

Dairy Australia

The challenge

Research had shown us that eight in 10 Australian adults do not consume the daily recommended milk, cheese and yogurt intake and that confidence in dairy has been declining over time. Under consumption of core foods, like dairy can have negative health consequences. With the abundance of fad diets and new superfoods being proclaimed almost daily, it’s easy to forget how something as ordinary as milk can make such a huge difference in all our diets.

“Being noticed is key; and creating fun characters is extremely powerful when it comes to getting people talking, sharing messages, and eventually changing behaviours.”

Isabel MacNeill | Group Manager for Industry Promotion

More Work
Bowser Bean
Bowser Bean
E & S
E & S

Don't be shy, let's talk.