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From a bank for teachers to a bank for all the carers.

Bank First

The challenge

In 2017 Victoria Teachers Mutual Bank was facing limited opportunities to expand given the vocational and geographic constraints in its name, increasing competition from traditional banks and new entrants, brand confusion with a rival and limited cut through given no clearly differentiated value roposition. This resulted in declining growth in an industry where scale is important.

As a bank that was founded by a group of educators, we’ve always valued what our customers do for the community – not just how much they make.

Adam Alsbury | Chief Strategy & Marketing Officer, Bank First

More Work

Don't be shy, let's talk.