Strategy

Active holidays are a fast-growing tourism market segment. Auswalk has provided guided and self-guided walks within Australia for over 30 years and have continued to grow steadily over time. However, with a sharp increase in demand, Auswalk was suddenly faced with new competitors challenging their position as market leader.

Idea

With a great service offering and an extensive range of walks, Auswalk needed a platform to speak to new and growing audiences outside of its core customer base. To do this, we refreshed the brand with a focus on the intimate connection between walkers and the natural environment around them, showcasing Auswalk’s unique ability to bring them together.