New campaign for Honda Marine “The Best Behind You”
As the number one engine manufacturer globally, no one is better at unlocking the magic behind boating than Honda Marine. Together with newly appointed creative agency 10 Feet Tall, ‘The Best Behind You’ creative platform lets boating enthusiasts know they’re getting more than an engine – they’re getting the very best of Honda technology and innovation to support and power their dreams on the water.
Says Susan Barca, marketing manager, power equipment and marine, Honda Marine: “Our audience are seekers of adventure and discovery on the water. We wanted to raise the profile of our brand by emotionally engaging with them so they could see how everything we’ve done as Honda has found its way into our outboards to provide an unmatched boating experience.”
Says Joseph Meseha, managing director and partner, 10 Feet Tall: “Boating is about enjoying the water and freedom it gives you, with Honda Marine on the back of your boat, you can focus on enjoying the action, knowing you’re backed by the best.”
The campaign’s central film showcases the many aspects of performance, reliability and engineering that come from Honda’s background in Formula 1, advanced robotics and marketing-leading vehicles and its influence on Honda’s marine engine design.