Dairy Australia
Driving Growth with Digital Marketing
Services
Strategy
Digital
Social Media & Content
Production
Media Planning
Growth Marketing
Sector
From ordinary everyday staple to extraordinary game changer
Research had shown us that eight in 10 Australian adults do not consume the daily recommended milk, cheese and yogurt intake and that confidence in dairy has been declining over time. Under consumption of core foods, like dairy can have negative health consequences. With the abundance of fad diets and new superfoods being proclaimed almost daily, it’s easy to forget how something as ordinary as milk can make such a huge difference in all our diets.
The perception of dairy was that it was unnecessary, unhealthy, and downright unpleasant. So, we shifted its perception to a superfood that’s nothing short of legendairy. But luckily for us, legends aren’t born… they’re made. We designed and built a platform that demonstrated the important benefits of dairy, by documenting the lives of some ordinary Aussie milk drinkers that do some extraordinary things.
