BIC
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From just another marker to a mark of intensity
BIC. It’s the name you’ve grown up with, the brand behind the pens, pencils, and markers you’ve trusted since day one. But when it came to shaking things up in the stationery aisle, the Aussie and Kiwi markets were snoozing. No spark, no excitement, no loyalty. BIC Intensity wasn’t about to settle for that.
We redefined markers with the bold BIC Intensity campaign, crafted uniquely for Aussies and Kiwis. Recognizing a lack of passion for markers, we seized the opportunity to position Intensity as the ultimate tool for everyday creativity. Vibrant, reliable, and affordable, these markers weren’t just products, they were enablers, turning self-expression into something accessible for all. From high school projects to office whiteboards, Intensity delivered colour, precision, and consistency. The campaign inspired Australians and New Zealanders to level up their creativity, proving that with the right tools, everyone can make their mark, one vibrant stroke at a time.
