Auswalk
A renewed brand and digital marketing strategy
Services
Strategy
Digital
Social Media & Content
Production
Research
Media Planning
Growth Marketing
Sector
Outdoor
Recreation
From well-worn path to unexplored adventure
For over 30 years, Auswalk has been the gold standard in guided and self-guided walking holidays, helping Australians and tourists discover the beauty of our backyard one step at a time. But the world of active holidays was heating up fast, and as demand skyrocketed, new competitors started nipping at their heels. Auswalk’s brand, reliable but showing its age, needed more than a bit of polish. It needed a complete overhaul to stay ahead as the market leader.
We set out to reignite Auswalk’s adventurous spirit and redefine their identity into something daring and dynamic. Building on decades of trust, we transformed the brand from dated to inspiring, capturing the essence of modern adventurers while staying true to its legacy. The fresh identity positions Auswalk as a bold leader in Australian walking holidays, ready to take on new competitors and inspire the next generation of explorers. With a renewed purpose and a brand as striking as the landscapes they traverse, Auswalk isn’t just walking old paths, it’s creating gateways to new and untamed adventures.
