ABSC
Strategic marketing for environmental success
Services
Creative
Strategy
Digital
Social Media & Content
Production
Media Planning
Growth Marketing
Strategy
Digital
Social Media & Content
Production
Media Planning
Growth Marketing
Sector
Environmental
Sustainability
Stewardship
Sustainability
Stewardship
From a wasteful present to a sustainable future
Australians dispose of 1.8m mattresses every year, with many of these ending up in landfill. Unfortunately, the issue around end-of-life mattress disposal and the need for better sustainability in the bedding industry isn’t something most people give any thought or attention to.
We developed a cut-through campaign that leveraged from an existing social meme trend, and displayed old, graffitied mattresses in urban environments they shouldn’t be (but are often observed in). This allowed us to raise awareness of the problem and the efforts of the ABSC to put an end to unsustainable bedding.
