Born from frustration.
Built for growth.

WHERE IT STARTED

10 Feet Tall exists because we saw what wasn't working in agency land.

Bloated layers. Slow decisions. Creativity for show. So we built the antidote. We are strategists, creatives, and business thinkers who believe clients deserve growth partners, not just another agency. We combine commercial ingenuity with creative intelligence to deliver work that has actual commercial consequence.

Creativity that means business

We use creativity as a driving force for strategic growth and success in the business world

‘Creativity that means business’ emphasises our understanding of dynamic, adaptable business needs. We prioritise innovation and experimentation, setting us apart by consistently generating fresh ideas and solutions. This unique mindset drives measurable results, ensuring our clients remain competitive and relevant in a constantly evolving marketplace.

Meet our Senior Team

My girls, my wife, real estate, and politics are just a few of the things that drive me. But it’s opening the doors to 10 Feet Tall every day with the same fire in my belly that pushes me to make 10 Feet Tall one of the great independent agencies in the country.

Joseph Meseha

Managing Director / Founder

Effective communication is the sum of all parts coming together – planning, creativity, technology, and, of course, a great client. When all of this aligns, it makes a brand taller than the rest. That’s what I do, and I truly love what I do and where I do it.

Eva Nowicki

Client Services Director

Born and raised in Glasgow during the '70s, my family immigrated to Australia in the '80s. I spent my first few weeks walking around with an umbrella in the height of summer, fearing I’d fall prey to the yellow-bellied drop bears that I was told would lie in wait for unsuspecting immigrants. I pursued a career in the creative arts because it was the only thing I was ever any good at.

Stuart Black

Executive Creative Director /Founder

People have always told me to do what you love… Well, I’ve always taken great pride in pointing out the grammatical errors of the people around me, usually to their chagrin, so it brings me great pleasure to do it every day as a career. I also once received a school report card that stated, “Every day, Patrick likes to stare out the window during class…”. That’s still the case today. I like dreaming up creative concepts and solutions that will solve business problems.

Patrick Trethowan

Creative Director – Copy

I’ve always been good at organising and problem-solving. I’m lucky to be surrounded by incredibly talented, passionate friends and family who support and inspire me every day. They’re the ones who challenge me to be better, grow, and feel taller than my actual 5’6” self.

Pia Monheit

General Manager

A native of the City of Churches, I’ve spent most of my professional career in Melbourne, working for many of the city’s great independents. I’ve seen it all in my time with advertising and design, but none of it compares to the task of raising twin boys.

George Kalogerakos

Creative Director – Art

How we work

We don’t really fit into a single box because modern business problems don’t either.

At 10ft tall, we’re not just an advertising agency. We’re a fully integrated creative agency that drives growth through creative, brand strategy, media planning and performance.

Armed with an integrated team of experts from diverse backgrounds, we believe creativity is the secret sauce that turns heads, tugs at heartstrings, and moves mountains.

So we insert creativity into everything we do. And with the help of new channels like AI, data analytics, and experience strategy, we simplify the complex, while driving strategies and creative work that resonate deeply and drive results.

That’s creativity that means business.

Independent
We answer to you, not a holding company. No hidden agendas, no cross-sell pressures, and no media attachments. Just personal accountability and a team that can think deeply and move decisively.
Integrated
Every discipline is connected. Strategy, creative, media, and digital all move your business in one direction: forward. We don’t view these as separate departments, but as a single engine, built for growth.
Innovative
Sometimes the answer isn’t advertising. It’s smarter thinking. We look at business problems differently, finding the big ideas others overlook, because we have a true stake in your success.

Born from frustration. Built for growth.

WHERE IT STARTED

Creativity that means business

Meet our Senior Team

How we work

Independent

Integrated

Innovative

Let's chat.

Born from frustration.
Built for growth.