In a highly competitive marine engine market, Honda needed to leverage its position as the #1 engine manufacturer globally to help position its offer as a market leader. With a rich history in the category and a world-renowned reputation as one of the best in its field, we needed to build a platform that retained its world title as an industry leader and innovator.
Our audience are seekers of adventure and discovery on the water and Honda is here to enable and support their dreams. This makes Honda far more than just a reliable engine. It represents the personal backing and expertise of the world’s largest engine manufacturer that’s dedicated to providing an unmatched boating experience.
With the campaign continuing to still trend, we were able to achieve 10% growth in the category which in turn created a lift in sales. Since then this has created an evolution of the brand and has expanded the platform towards new and exciting frontiers in the Marine world.