Accept
Cookies & Privacy
This website uses cookies or other identifiers, which are necessary for its functioning and required to achieve the purposes illustrated in the cookie policy. You accept the use of cookies by closing this notice or continuing to browse otherwise.

Carlsberg

Live action sport in every bottle.

Challenge

Carlsberg needed to significantly increase purchase in Australia. The challenge was in leveraging the global campaign theme, ‘That calls for a Carlsberg’. We needed to create an effective promotional idea and mechanic that aligned with the global strategy whilst being relevant to the Australian market.

Carlsberg
Carlsberg
Carlsberg
Carlsberg
Solution

Using social media, Digital and in-store, we invited Australians to ‘Unbottle their passion for sport.’ Tapping into Australia’s love of sport, we offered sports related prizes that certainly ‘called for a Carlsberg’.

Carlsberg
A two-fold increase in units sold

Carslberg experienced a two-fold increase in units sold compared to their previous promotion.

Carlsberg
Carlsberg

“Working with a brand such as Carlsberg is like walking amongst giants. Getting to build creative in that arena is nothing short of intoxicating. No pun intended.”

Stuart Black | Founding Partner / Executive Creative Director, 10 Feet Tall

More Work
Great Wall
Haval
Great Wall
Great Wall

Don't be shy, let's talk.

CONTACT US