STRATEGY


Using our bespoke strategic process, we explore human insights to define a brand strategy based on a single, powerful emotive truth. This guides what we do, the path we take and provides a strong foundation for all of our work.

We like to work collaboratively, so you’ll often find us facilitating workshops with our clients to define a brand vision, an essence and a positioning that stands tall.

VTMB Case Study

STRATEGY CASE STUDY


Victoria Teachers Mutual Bank

VTMB was previously positioned as ‘Customer owned banking’. With the increase in the number of competitive mutual banks in the marketplace and a few within the teaching community it was important to refocus the strategy to the core audience – teachers. Strategy shifted from the generic to what made VTMB totally unique for teachers. As a mutual bank dedicated to teachers they are ‘invested’ in them. By putting profits back they are able to provide teachers with banking needs that suit and at more competitive rates.

FULL CASE STUDY

CATEGORIES


We create ideas with heart. It starts with thinking that blends science, humanity and art.
The tallest ideas are created when strategy, creative, digital and media.

 

Consumer research
and insights

 

Brand strategy
and workshops

 

Creative brief
development

 

Communication strategy
and planning

 

Customer relationship
management (CRM)

 

Campaign development
and planning