Strategy

Our client was launching the most prestigious hotel chain in Australia, the Ritz Carlton and 3,200 luxury apartments making it Australia’s largest single CBD development. Our challenge was to ensure the uniqueness of this high end development was communicated effectively to potential buyers.

Idea

Height of luxury. Become part of Melbourne’s most prestigious and esteemed community in the new part of Melbourne.

Media

T.V, Press, Brochures & Compendium, Online Ads, Website & SEO.

Feeling

Live a life of luxury at an elevated state.