Strategy

Plumbers are key customers for Rinnai. The work they do is thankless and their deeds often go unnoticed. To thank them for a job no one else can do, we salute them for rolling up their sleeves and getting their hands dirty, with an exclusive plumbers-only social competition.

Idea

Plumbers – unsung heroes of the trade.

Media

Live radio reads, online ads, EDM, social.

Feeling

Valued and respected.