Strategy

Having repositioned Rinnai as a company that is passionate and driven to provide comfort throughout the home, what if Rinnai had a space dedicated to ensuring our products were not merely utility but were actually superior to other brands in delivering better home comfort? And, what if this place were a little larger than life and slightly eccentric?

Idea

The Rinnai Institute of Comfort.

Media

TV, POS, radio, editorial, online ads, social.

Feeling

Intrigued and informed.