Strategy

The Mullum Creek project vision and offering is unconventional and required an unorthodox approach. The desired audience profile does not consume media like the average person; they are discerning and more cynical about traditional marketing. They are acutely conscious of the need to change the way they live and are determined to live a more sustainable way of life — and to teach their children the same values. The solution was to showcase evidence of a real commitment and genuine belief in achieving environmentally sustainable living options.

Idea

A place you will always remember. An environment for living.

Media

Display suite, outdoor, alternative environmental press, signage, online ads.

Feeling

The natural lifestyle I’ve always desired and believed in, a legacy for my family.