Strategy

Mercury Marine’s new generation FourStroke range changed the FourStroke category in every respect – design, power-to-weight, reliability and economy. It provided everything customers were asking for from FourStrokes. If you think you know FourStroke, think again.

Idea

Unthink FourStroke

Media

Online, social, television, press, online.

Result

A two hundred percent increase in FourStroke sales in its first quarter.

Feeling

Got to have one.