Strategy

Marine engine advertising is full of boasts, claims and counter-claims over the benefits of four-stroke vs. two-stroke. All it does is create confusion. Silence the noise with The Truth — with real stats and data to prove it.

Idea

The truth is the proof.

Media

TV, press, POS, B2B DM, online ads.

Result

Best performing Optimax sales period.

Feeling

Confidence.