Strategy

“The New York end of town” is coming to life as the first towers take their place on the cityscape. Manhattan, the most ambitious tower, will take it to a new level. Share the excitement of becoming part of a new Manhattan on the rise.

Idea

Be a part of it. New York, New York, New York.

Media

Ethnic TV, street posters on site, press, brochures, online ads, SEO.

Result

Sold out within 3 months!

Feeling

Fear of missing out.