Strategy

150 years. A significant milestone anniversary. A perfect opportunity to celebrate and acknowledge donors whilst demonstrating the progress that Deaf Children Australia and the deaf community have made in eliminating barriers and encouraging new donors to participate.

Idea

The changing face of deafness.

Media

Donor-driven DM, transit, online ads.

Result

Donation spike of 12% and growth in donor base by 81%.

Feeling

Feel good.