Strategy

A global campaign theme – ‘That calls for a Carlsberg’. Create a relevant and effective promotional idea and mechanics to align with global strategy to significantly increase purchase of Carlsberg – tap into Australia’s love for sport
.

Idea

Carlsberg let’s you ‘Unbottle your passion for sport’.

Media

Social, Digital and In-store.

Result

A two-fold increase in Carlsberg units sold from previous promotion.

Feeling

Love my sport, – that (promotion) calls for a Carlsberg.