In working with MS Australia, 10 feet tall was not only engaged to redevelop the brand's entire architecture and style guide, but we were asked to create a campaign that would raise awareness for Multiple Sclerosis amongst the Australian public.
Multiple Sclerosis presents itself differently in different people. Through presenting confronting actual case studies of people with MS we were able to demonstrate how very different and debilitating the condition can be in each case.
The films were flighted on national television and in longer online blogs. The impact prompted other people with MS to submit their own stories online, thus extending the impact of the campaign.
With MS Australia, we also developed new communications for the highly successful MS Readathon and helped create an extension to the campaign through an adult version of the Readathon format.