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Jolly Miller
To grow the small but thriving Jolly Miller Franchise, 10 feet tall was given the task of simultaneously creating a branding, franchise recruitment and loyalty programme to give the brand prominence and stature in the busy marketplace.

The objective of our strategy is to grow the Jolly Miller brand, franchise and customer loyalty in its current locations and in the emerging new Melbourne suburbs.

On a small budget, 10 feet tall has successfully created a completely integrated campaign that includes web development, local cinema advertising, DM and a loyalty programme, with strong branding cues, positioning Jolly Miller as the original home of 'feel good food'

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